According to the city administration, the concert attracted more than 12,000 tourists from 45 countries, including Germany, Poland, France, Türkiye, Finland, Lithuania, Estonia, the Czech Republic, Serbia, Greece, Azerbaijan, Russia, and Uzbekistan.
The evening’s organizers, “Astana Concert,” set a Total White dress code, giving the show an atmosphere of unity and elegance. On Kazakh social media, the hashtag #GetReadyWithMe went viral as fans shared their excitement and preparations to see their childhood idols.
For Astana, the performance was more than just a concert — it became a landmark cultural event in the city’s history. The Backstreet Boys, one of the most successful pop groups in the world with over 130 million albums sold, continue their record-breaking 2025 world tour. Earlier this year in Las Vegas, their show at The Sphere set a historic milestone as the most sold-out event at the venue, with more than 500,000 tickets purchased in a single day.
