Uzbekistan Explores Creative Economy Growth Through YouTube Partnership
Sherzod Shermatov, Uzbekistan's Minister of Digital Technologies, recently met with Stepan Mikhailov, the head of Canadian company AIR Media Tech, a YouTube partner, to discuss the development of the creative economy in Uzbekistan and explore potential collaborations.
According to UzA, the meeting focused on leveraging YouTube’s capabilities and fostering innovation in digital solutions. AIR Media Tech presented its global experience and strategies for success on the platform, emphasizing its commitment to advancing the creative economy through innovative approaches to digital content creation and distribution.
Discussions highlighted the need to enhance Uzbekistan’s creative industry by adopting new platform strategies and building the legal and technological infrastructure necessary for the growth of digital platforms. Efforts to support creative professionals and introduce digital services were also emphasized, with the goal of fostering job creation and spurring innovative projects across the country.
Both parties agreed on specific steps to strengthen their collaboration, with a focus on expanding the use of innovative technologies in Uzbekistan’s creative economy. The meeting concluded with a shared vision for future cooperation and the development of digital solutions to accelerate economic growth.
